brand deals

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The Sponsorship Game: How Creators Can Attract and Negotiate with Brands

September 9, 2025 Comments Off on The Sponsorship Game: How Creators Can Attract and Negotiate with Brands

For many Nigerian creators, landing brand deals feels like the ultimate milestone. Sponsorships don’t just bring money. They validate a creator’s influence and unlock new opportunities. But getting to that point takes more than posting content; it’s about strategy, positioning, and knowing how to negotiate without selling yourself short. Attracting Brands the Smart Way Brands […]

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The Business of Influence: How Brands Choose Who to Work With

June 17, 2025 Comments Off on The Business of Influence: How Brands Choose Who to Work With

In today’s digital economy, influencers are not just content creators — they’re brands, advertisers, and sometimes entire media companies rolled into one. But while many dream of becoming the next big ambassador for Coca-Cola, MTN, or Netflix, few understand what really happens behind the scenes of influencer-brand partnerships. So, what do brands actually look for […]