Fake It Till You Make It? The Performance Pressure Behind Nigerian Influencer Lifestyles

Scroll through Nigerian Instagram or TikTok feeds and it’s easy to believe everyone’s living the dream (designer outfits, luxury trips, spotless apartments, and endless brunches). But behind the perfectly filtered smiles lies a reality most followers never see: the exhausting pressure to look rich, relevant, and “soft life” ready even when the money hasn’t arrived […]

Influencer Burnout: The Dark Side of Always Being Online

Every smiling photo, polished reel, or viral tweet hides a reality most fans never see, the exhaustion of keeping up. Nigerian influencers are at the heart of today’s digital economy, but the constant pressure to stay relevant, post consistently, and engage audiences can take a heavy toll. Behind the filters lies stress, anxiety, and sometimes, […]