Scroll through Nigerian Instagram or TikTok feeds and it’s easy to believe everyone’s living the dream (designer outfits, luxury trips, spotless apartments, and endless brunches). But behind the perfectly filtered smiles lies a reality most followers never see: the exhausting pressure to look rich, relevant, and “soft life” ready even when the money hasn’t arrived […]
Every smiling photo, polished reel, or viral tweet hides a reality most fans never see, the exhaustion of keeping up. Nigerian influencers are at the heart of today’s digital economy, but the constant pressure to stay relevant, post consistently, and engage audiences can take a heavy toll. Behind the filters lies stress, anxiety, and sometimes, […]
Starting out as a creator can feel overwhelming, especially when money is tight. But the truth is—you don’t need expensive gear or software to launch your creative journey. With the right tools, you can edit videos, design graphics, track analytics, and create professional-quality content, all on a small or even zero budget. Here’s a roundup […]
In today’s digital economy, influencers are not just content creators — they’re brands, advertisers, and sometimes entire media companies rolled into one. But while many dream of becoming the next big ambassador for Coca-Cola, MTN, or Netflix, few understand what really happens behind the scenes of influencer-brand partnerships. So, what do brands actually look for […]
