Side-Changers & Ex-Recyclers: The Unspoken Rules of Modern Friendship Loyalty
In the age of situationships and complex dating dynamics, where do friendship boundaries actually begin and end? The latest roundtable on Real Gist by…
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Campus Influencers: How Nigerian Students Are Building Media Empires From Hostels
In Nigeria’s universities, creativity doesn’t wait for graduation. Between lectures, hostel gist, and midnight Wi-Fi battles, a new generation of students is turning dorm…
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Gen Z Hustle Culture: Why Nigerian Youth Are Redefining Success Outside 9-to-5 Jobs
If you still believe success means a 9-to-5 job, a suit, and a corner office, Nigerian Gen Zs have a message for you: wake…
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Skit to Screen: The Business of Turning Viral Skits into Full Productions
A few years ago, they were filming quick comedy clips on their phones, one-minute jokes about Lagos traffic, love gone wrong, and village adventures.…
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The Battle for Attention: How Nigerian Newsrooms Are Adapting to the Short-Form Era
The modern Nigerian newsroom is facing its toughest rival yet not another publication, but the scroll. In a world ruled by 15-second Reels, TikTok…
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Web Series Renaissance: How Low-Budget Nigerian Productions Are Winning Loyal Online Fans
You don’t need a big studio or millions in funding to make people care about your story anymore. Across Nigeria, small creators are proving…
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Voice Notes, Memes & Group Chats: How Nigerians Are Redefining Online Communication
The real conversations in Nigeria aren’t always happening on TV or radio anymore, they’re happening in WhatsApp groups, Twitter threads, and meme captions. From…
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From Underground to Airwaves: The Podcast Genres Dominating Nigeria Right Now
Podcasts have quietly become Nigeria’s new underground media revolution, a space where anyone with a mic, a story, and Wi-Fi can speak to the…
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Fake It Till You Make It? The Performance Pressure Behind Nigerian Influencer Lifestyles
Scroll through Nigerian Instagram or TikTok feeds and it’s easy to believe everyone’s living the dream (designer outfits, luxury trips, spotless apartments, and endless…
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The Analytics Advantage: How Data Is Separating Top Nigerian Creators from the Rest
Every post, every click, and every comment tells a story not just of creativity, but of strategy. In Nigeria’s fast-paced creator economy, those who…
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