Scroll through Nigerian Instagram or TikTok feeds and it’s easy to believe everyone’s living the dream (designer outfits, luxury trips, spotless apartments, and endless brunches). But behind the perfectly filtered smiles lies a reality most followers never see: the exhausting pressure to look rich, relevant, and “soft life” ready even when the money hasn’t arrived […]
A few years ago, most Nigerian creators made content only for Nigerian viewers. Today, that’s changed! From Lagos to London, from TikTok to YouTube, creators are designing videos that speak both to home audiences and the diaspora blending local humor, global trends, and universal storytelling. The result? Nigerian voices are now being heard (and watched) […]
In the age of fast-scrolling feeds, one form of content consistently breaks through the noise: memes. What once started as internet jokes shared for laughs has now become a powerful marketing tool. In Nigeria, meme culture is not just entertainment, it’s business. From Twitter to Instagram and TikTok, meme pages are cashing out by partnering […]
