The world is watching Africa. From music to fashion, film to digital content, Nigerian creators are emerging as global trendsetters. What was once a local hustle is now attracting the attention of international brands eager to tap into Africa’s creativity, influence, and cultural pride. But going global doesn’t just happen by luck, it’s the result […]
Across Nigeria, a quiet revolution is taking place not on television, not on Instagram, but in the intimate, on-demand world of podcasts. What was once a niche medium has exploded into a vibrant platform for storytelling, activism, education, and entertainment. Nigerian podcasters are turning microphones into megaphones, amplifying voices that challenge narratives, share knowledge, and […]
It is known that public relations (PR) is no longer a luxury reserved for big corporations. For small businesses and startups, PR can be the difference between rapid growth and being completely ignored. Unfortunately, many new brands sabotage themselves with easily avoidable mistakes that damage their credibility before they even gain traction. Understanding these pitfalls […]
In today’s digital economy, influencers are not just content creators — they’re brands, advertisers, and sometimes entire media companies rolled into one. But while many dream of becoming the next big ambassador for Coca-Cola, MTN, or Netflix, few understand what really happens behind the scenes of influencer-brand partnerships. So, what do brands actually look for […]
How OtownGist Media Helps Brands Stand Out In today’s digital landscape, small businesses and startups face immense competition. Without a solid public relations (PR) strategy, even the most innovative brands struggle to gain visibility. PR isn’t just about sending out press releases—it’s about crafting a compelling brand narrative, building trust, and engaging with the right […]
