In today’s digital economy, influencers are not just content creators — they’re brands, advertisers, and sometimes entire media companies rolled into one. But while many dream of becoming the next big ambassador for Coca-Cola, MTN, or Netflix, few understand what really happens behind the scenes of influencer-brand partnerships. So, what do brands actually look for […]
How OtownGist Media Helps Brands Stand Out In today’s digital landscape, small businesses and startups face immense competition. Without a solid public relations (PR) strategy, even the most innovative brands struggle to gain visibility. PR isn’t just about sending out press releases—it’s about crafting a compelling brand narrative, building trust, and engaging with the right […]
